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Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.


Sustainability

Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO

Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.

Sustainability

Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO

Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.


Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.


Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.


Technology

AI-Powered Shopping App Secures $8 Million, Hailey Bieber Backing

Phia, a price-comparison platform co-founded by Phoebe Gates, daughter of Microsoft co-founder Bill Gates, raised a seed round led by prominent venture firm Kleiner Perkins and a host of celebrity backers.

Technology

AI-Powered Shopping App Secures $8 Million, Hailey Bieber Backing

Phia, a price-comparison platform co-founded by Phoebe Gates, daughter of Microsoft co-founder Bill Gates, raised a seed round led by prominent venture firm Kleiner Perkins and a host of celebrity backers.


Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.

Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.


Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.


Direct-to-Consumer

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.

Direct-to-Consumer

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.


Beauty

LA’s Uneven Road to Post-Fire Recovery

Six months after the Eaton and Palisades fires, fashion and beauty businesses are just starting to imagine what rebuilding will look like in a world increasingly beset by climate change-related disasters.

Beauty

LA’s Uneven Road to Post-Fire Recovery

Six months after the Eaton and Palisades fires, fashion and beauty businesses are just starting to imagine what rebuilding will look like in a world increasingly beset by climate change-related disasters.


Technology

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.

Technology

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.


Beauty

The ‘Silicon Valleys’ of Beauty Brace for Tariffs

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.

Beauty

The ‘Silicon Valleys’ of Beauty Brace for Tariffs

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.


Beauty

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.

Beauty

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.