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The Business of Fashion

start-ups

Beauty

The ‘Silicon Valleys’ of Beauty Brace for Tariffs

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.

Beauty

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.

Technology

Outdoor Voices’ Founder Raises Series A for New Start-Up

Ty Haney’s social shopping platform Try Your Best, which counts Rare Beauty and Glossier as clients, raised an $11 million Series A as brands rev up their community building strategies.

Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

Beauty

The Business of Ballerina Farm

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Retail

How Made-in-America Brands Turn Tariff Turmoil Into Opportunity

While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.

Retail

Why So Many Brands Gave Up on Clothing Rental

Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.

Direct-to-Consumer

True Classic Secures Investment From 1686 Partners

The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.

Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.

Beauty

Glossier Needs More Than ‘You’ to Grow

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.

Beauty

How Crown Affair Became the Queen of It-Girl Hair Care

Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.

Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

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