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Luxury

Meet Fashion’s Next Generation: Over 60s

In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.

Luxury

Meet Fashion’s Next Generation: Over 60s

In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.


Technology

With Privacy Changes, Instagram Upsets Influencer Economy

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

Technology

With Privacy Changes, Instagram Upsets Influencer Economy

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.


News & Analysis

The Facebook Crisis: A Survival Guide for Media

The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.

News & Analysis

The Facebook Crisis: A Survival Guide for Media

The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.


News & Analysis

Brands Boost Influencer Marketing Budgets

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

News & Analysis

Brands Boost Influencer Marketing Budgets

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.


Technology

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.

Technology

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.


News & Analysis

Snap Cuts 7 Percent of Its Workforce

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.

News & Analysis

Snap Cuts 7 Percent of Its Workforce

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.


Technology

Tencent Profit Beats Estimates

The company almost doubled net income to a record $3.3 billion driven by its vast social networks WeChat and QQ.

Technology

Tencent Profit Beats Estimates

The company almost doubled net income to a record $3.3 billion driven by its vast social networks WeChat and QQ.


News & Analysis

The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

News & Analysis

The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?


Fashion Week

Gucci, Chanel Among Fashion Month's Instagram Winners

New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.

Fashion Week

Gucci, Chanel Among Fashion Month's Instagram Winners

New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.


Media

Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.

Media

Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.


Beauty

Estée Lauder Targets 5-Second Attention Spans in Online Makeover

The cosmetics company is seeking new relevance on social media, as Facebook, Instagram and YouTube become drivers for sales.

Beauty

Estée Lauder Targets 5-Second Attention Spans in Online Makeover

The cosmetics company is seeking new relevance on social media, as Facebook, Instagram and YouTube become drivers for sales.


Workplace & Talent

The BoF Podcast: Inside Fashion with Imran Amed and Musa Tariq

Digital marketing expert Musa Tariq speaks to Imran Amed about technological change, why authenticity matters and the challenges facing fashion today.

Workplace & Talent

The BoF Podcast: Inside Fashion with Imran Amed and Musa Tariq

Digital marketing expert Musa Tariq speaks to Imran Amed about technological change, why authenticity matters and the challenges facing fashion today.