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News & Analysis

Digital Publishers Ramp Up Television Push

As Facebook algorithm changes make media companies who have relied on social long lured audiences through social media vulnerable, publishers like BuzzFeed and ATTN: are turning to television for viewers — and ad spend.

News & Analysis

Digital Publishers Ramp Up Television Push

As Facebook algorithm changes make media companies who have relied on social long lured audiences through social media vulnerable, publishers like BuzzFeed and ATTN: are turning to television for viewers — and ad spend.


News & Analysis

Report: Twitter Working on Snapchat-Style Video-Sharing Tool

The Snapchat-style feature will makes it easier to post videos on the Twitter app in a bid to attract more users and cement a nascent turnaround, according to sources.

News & Analysis

Report: Twitter Working on Snapchat-Style Video-Sharing Tool

The Snapchat-style feature will makes it easier to post videos on the Twitter app in a bid to attract more users and cement a nascent turnaround, according to sources.


News & Analysis

Miroslava Duma and Ulyana Sergeenko Accused of Racism, Homophobia and Transphobia

Miroslava Duma has responded to a disturbing video that has emerged of her making homophobic and transphobic comments, shortly after receiving a barrage of criticism for posting a racial slur on Instagram.

News & Analysis

Miroslava Duma and Ulyana Sergeenko Accused of Racism, Homophobia and Transphobia

Miroslava Duma has responded to a disturbing video that has emerged of her making homophobic and transphobic comments, shortly after receiving a barrage of criticism for posting a racial slur on Instagram.


News & Analysis

Couture Designer Writes Racial Slur on Note to Blogger

" Miroslava Duma shared it on her Instagram Story and both faced immediate backlash."

News & Analysis

Couture Designer Writes Racial Slur on Note to Blogger

" Miroslava Duma shared it on her Instagram Story and both faced immediate backlash."


News & Analysis

Snapchat to Let Users Share Stories Outside Its Mobile App

The company will let publishers share the material on other websites, with a link that hosts the piece on Snapchat.com.

News & Analysis

Snapchat to Let Users Share Stories Outside Its Mobile App

The company will let publishers share the material on other websites, with a link that hosts the piece on Snapchat.com.


Media

Shares Fall After Facebook Changes News Feed to Deprioritise Publishers

Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.

Media

Shares Fall After Facebook Changes News Feed to Deprioritise Publishers

Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.


China

Chinese Reality Shows Boost Brands

Chinese reality shows are becoming a powerful platform for brands like Victoria’s Secret. But the market has its challenges.

China

Chinese Reality Shows Boost Brands

Chinese reality shows are becoming a powerful platform for brands like Victoria’s Secret. But the market has its challenges.


China

Keeping Pace With the Changing Chinese Consumer

In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.

China

Keeping Pace With the Changing Chinese Consumer

In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.


News & Analysis

Dior, Hermès and Louis Vuitton Are 2017's Most Buzzed-About Designers on Instagram

Data released by Instagram as part of its 'Year in Review' reveals the most popular brands on the photo and video sharing app, as measured by followers, engagement and buzz.

News & Analysis

Dior, Hermès and Louis Vuitton Are 2017's Most Buzzed-About Designers on Instagram

Data released by Instagram as part of its 'Year in Review' reveals the most popular brands on the photo and video sharing app, as measured by followers, engagement and buzz.


Technology

Céline Taps Into China’s WeChat Boom

The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy consumers.

Technology

Céline Taps Into China’s WeChat Boom

The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy consumers.


News & Analysis

Fashion Wakes Up to Podcasts

Podcasts are one of the fastest growing forms of media, although monetisation remains a challenge. Can fashion make a successful go of it?

News & Analysis

Fashion Wakes Up to Podcasts

Podcasts are one of the fastest growing forms of media, although monetisation remains a challenge. Can fashion make a successful go of it?


Marketing

What Makes A Great Instagram Campaign?

In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.

Marketing

What Makes A Great Instagram Campaign?

In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.