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China

China’s Hottest New Social Media App

Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.

China

China’s Hottest New Social Media App

Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.


China

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.

China

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.


News & Analysis

Are Influencers Really Worth the Money?

Brands overpay most influencers, argues Amy Odell. Here’s a guide to getting smart about return on investment.

News & Analysis

Are Influencers Really Worth the Money?

Brands overpay most influencers, argues Amy Odell. Here’s a guide to getting smart about return on investment.


News & Analysis

Inside Instagram’s Social Shopping Master Class

Instagram has been studying social commerce and sharing its learnings with the likes of Madewell and Cynthia Rowley at its New York offices.

News & Analysis

Inside Instagram’s Social Shopping Master Class

Instagram has been studying social commerce and sharing its learnings with the likes of Madewell and Cynthia Rowley at its New York offices.


News & Analysis

YouTube Hires Derek Blasberg to Lead New Fashion and Beauty Partnerships Division

The well-travelled editor will cultivate relationships with brands and high-profile people in the fashion and beauty industries, much like Eva Chen does currently at Instagram.

News & Analysis

YouTube Hires Derek Blasberg to Lead New Fashion and Beauty Partnerships Division

The well-travelled editor will cultivate relationships with brands and high-profile people in the fashion and beauty industries, much like Eva Chen does currently at Instagram.


News & Analysis

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.

News & Analysis

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.


News & Analysis

Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

News & Analysis

Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.


News & Analysis

It's Not Just Facebook. Publishers Have Privacy Issues, Too.

Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.

News & Analysis

It's Not Just Facebook. Publishers Have Privacy Issues, Too.

Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.


News & Analysis

The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity

Influence is a thorny business at the best of times. BoF examines trust in the era of fake news and why credibility is more powerful than celebrity.

News & Analysis

The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity

Influence is a thorny business at the best of times. BoF examines trust in the era of fake news and why credibility is more powerful than celebrity.


News & Analysis

Introducing BoF's Latest Print Issue: 'The Age of Influence'

All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?

News & Analysis

Introducing BoF's Latest Print Issue: 'The Age of Influence'

All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?


News & Analysis

Balenciaga Issues Second Apology After Claims of Discrimination Against Chinese Shoppers

The incident saw the hashtag #BoycottBalenciagaDiscriminatesChinese spread across social media service Weibo, drawing millions of page views.

News & Analysis

Balenciaga Issues Second Apology After Claims of Discrimination Against Chinese Shoppers

The incident saw the hashtag #BoycottBalenciagaDiscriminatesChinese spread across social media service Weibo, drawing millions of page views.


Beauty

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?

Beauty

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?