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China

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.


Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.


Technology

H&M Launches Online Fashion Advice Forum

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.


News & Analysis

Does Social Media Success Spell Business Success?

A robust social media presence can be a predictor of business success, but not always.


Technology

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?


News & Analysis

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.


Technology

The Year Ahead: Self-Disrupt or Die

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.


Media

Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.


Beauty

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.


Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.


Luxury

Can Dolce & Gabbana Weather Its Chinese Social Media Storm?

Retailers have responded to the outcry following a marketing campaign that many deemed racist by removing the brand’s products from stores and websites.


Technology

Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.