Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
social-media
Marketing
Beauty Brands Tap Tiktok Influencers for Holiday Campaigns
They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.
Technology
Facebook Acquired a Start-up to Build a Live Shopping Feature
The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.
Luxury
The New Face of Celine Is a TikTok Star
The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.
Technology
Instagram Introduces Threads, Taking on Snapchat Messaging
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
News & Analysis
Charted: WeChat’s Astronomical Growth Abroad
"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."
Media
The Future of Diet Prada
Will the industry watchdog mature its approach and find a business model that works — or go up in flames?
News & Analysis
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
Technology
Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.
News & Analysis
The Real Difference Between Creators and Influencers
"Even today, the people who shy away from the term influencer mostly do so, they say, because they find the term a bit cringeworthy."
News & Analysis
Are Likes and Followers the Problem With Social Media?
"Social networks built on public status markers are now starting to hide them."
News & Analysis
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Sustainability
The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online
This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.
The News in Brief
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Maxhosa Africa Brings Pan-Africanism to Paris Fashion Week
Creative director Laduma Ngxokolo’s label is the first South African brand to stage a full runway show on the official Paris Fashion Week calendar.
Shein Shares Sink to Record Low After Profit Plunge
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.
Revolve Launches Annual Print Magazine
The annual publication, whose inaugural issue features Kendall Jenner, Alex Consani and Teyana Taylor, will be available digitally and in stores.
Scarlett Johansson’s Skincare Brand The Outset Closes
As of Monday, the premium brand’s website has been updated with a message announcing its closure.
The CFDA Appoints Hildy Kuryk as Interim CEO
The trade body temporarily appointed Kuryk as it searches for a permanent replacement for former chief executive Steven Kolb, who resigned following a viral altercation with PETA protesters.