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Sustainability

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.

Sustainability

The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online

This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.


China

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.

China

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.


Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.


Technology

H&M Launches Online Fashion Advice Forum

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

Technology

H&M Launches Online Fashion Advice Forum

The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.


News & Analysis

Does Social Media Success Spell Business Success?

A robust social media presence can be a predictor of business success, but not always.

News & Analysis

Does Social Media Success Spell Business Success?

A robust social media presence can be a predictor of business success, but not always.


Technology

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?

Technology

Instagram Unlocks In-App Purchasing

With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?


News & Analysis

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.

News & Analysis

Willy Vanderperre Has a New Instagram Project

The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.


Technology

The Year Ahead: Self-Disrupt or Die

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

Technology

The Year Ahead: Self-Disrupt or Die

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.


Media

Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.

Media

Is Bustle the Next Condé Nast?

What may set Bustle Digital Group apart from legacy publishers is a rare sense of optimism — that women’s media isn’t dying and that advertising is still good business — along with a content model built on a vast network of underpaid writers creating stories that often capitalise on gaming Google to attract clicks.


Beauty

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.

Beauty

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.


Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

Beauty

Why International Beauty Brands Are Piling into South Korea

Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.


Luxury

Can Dolce & Gabbana Weather Its Chinese Social Media Storm?

Retailers have responded to the outcry following a marketing campaign that many deemed racist by removing the brand’s products from stores and websites.

Luxury

Can Dolce & Gabbana Weather Its Chinese Social Media Storm?

Retailers have responded to the outcry following a marketing campaign that many deemed racist by removing the brand’s products from stores and websites.