As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.
They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.
The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.
The social media company is working with Packagd to create a feature that will let users make purchases while watching live video broadcasts.
The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.
The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."
"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."
Will the industry watchdog mature its approach and find a business model that works — or go up in flames?
Will the industry watchdog mature its approach and find a business model that works — or go up in flames?
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.
"Even today, the people who shy away from the term influencer mostly do so, they say, because they find the term a bit cringeworthy."
"Even today, the people who shy away from the term influencer mostly do so, they say, because they find the term a bit cringeworthy."
"Social networks built on public status markers are now starting to hide them."
"Social networks built on public status markers are now starting to hide them."
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
The US-based activewear brand plans to double annual revenue to $2 billion within five years, in part by opening dozens of new stores in markets such as India, Mexico and the United Arab Emirates.
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.