Skip to main content

Innovation

Latest News & Analysis
Beauty

What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

Beauty

What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.


Sports

Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Sports

Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.


Sustainability

Why Fashion’s Economics Work Against Sustainable Brands

The industry’s underlying economics still make it difficult for more sustainable business models to compete. Brands that take responsibility for a garment’s full lifecycle, including what happens after it’s sold and then discarded, shoulder costs that others don’t.

Sustainability

Why Fashion’s Economics Work Against Sustainable Brands

The industry’s underlying economics still make it difficult for more sustainable business models to compete. Brands that take responsibility for a garment’s full lifecycle, including what happens after it’s sold and then discarded, shoulder costs that others don’t.


Beauty

Can Beauty Beat Big Pharma at Hair Loss?

As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.

Beauty

Can Beauty Beat Big Pharma at Hair Loss?

As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.


ADVERTISEMENT

Marketing

Stone Island’s CEO on Growing a Brand Without Selling Out

Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.

Marketing

Stone Island’s CEO on Growing a Brand Without Selling Out

Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.


Beauty

China’s Beauty Industry Gets AI Makeover to Close Innovation Gap

The country’s beauty companies are utilising the technology to compress lengthy development timelines, and deliver trendy ingredients such as PDRN faster than ever.

Beauty

China’s Beauty Industry Gets AI Makeover to Close Innovation Gap

The country’s beauty companies are utilising the technology to compress lengthy development timelines, and deliver trendy ingredients such as PDRN faster than ever.


Sustainability

Can the EU Ban on Destroying Unsold Goods Actually Work?

Companies from luxury groups to high-street giants are rethinking what to do with unsold goods in the EU as its ban on destroying excess inventory takes effect. Critics say loopholes in the rules could cause problems.

Sustainability

Can the EU Ban on Destroying Unsold Goods Actually Work?

Companies from luxury groups to high-street giants are rethinking what to do with unsold goods in the EU as its ban on destroying excess inventory takes effect. Critics say loopholes in the rules could cause problems.


Beauty

Human Skin Is the Newest Ingredient in K-Beauty

Skin boosters made from donated human tissue are booming at clinics across South Korea as patients seek new treatments to restore facial volume.

Beauty

Human Skin Is the Newest Ingredient in K-Beauty

Skin boosters made from donated human tissue are booming at clinics across South Korea as patients seek new treatments to restore facial volume.


ADVERTISEMENT

Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.

Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.


Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.

Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.

Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.


Beauty

Ruka Hair Enters Sephora

The UK biotech beauty label and its alternative hair extensions is the first addition to what the retailer calls a ‘brand new category.’

Beauty

Ruka Hair Enters Sephora

The UK biotech beauty label and its alternative hair extensions is the first addition to what the retailer calls a ‘brand new category.’