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Sports

Puma Forecasts Another Year of Losses, Scraps Dividend

Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.

Sports

Puma Forecasts Another Year of Losses, Scraps Dividend

Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.


Retail

Birkenstock Benefits From Growing Demand for Clogs and Boots

The German sandal maker saw robust holiday demand for its clogs, boots and high-end shearling-lined footwear as it continues a push to become a footwear brand for all seasons.

Retail

Birkenstock Benefits From Growing Demand for Clogs and Boots

The German sandal maker saw robust holiday demand for its clogs, boots and high-end shearling-lined footwear as it continues a push to become a footwear brand for all seasons.


Sustainability

EU to Ban Destruction of Unsold Clothes and Shoes

The European Commission has adopted new measures that will require medium and large companies to stop discarding unsold clothing and footwear, in the bloc’s latest move to target textile waste.

Sustainability

EU to Ban Destruction of Unsold Clothes and Shoes

The European Commission has adopted new measures that will require medium and large companies to stop discarding unsold clothing and footwear, in the bloc’s latest move to target textile waste.


Sports

How a Price Guarantee Helped Seal Pinault’s Puma Exit

A price-protection clause that guarantees François-Henri Pinault’s family a share of any near-term upside helped bridge a valuation gap and seal Anta’s $1.8 billion purchase of Puma’s largest stake.

Sports

How a Price Guarantee Helped Seal Pinault’s Puma Exit

A price-protection clause that guarantees François-Henri Pinault’s family a share of any near-term upside helped bridge a valuation gap and seal Anta’s $1.8 billion purchase of Puma’s largest stake.


Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.


Sports

On Names Frank Sluis as CFO

Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.

Sports

On Names Frank Sluis as CFO

Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.


Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.

Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.


Sports

The Debrief | Have Sneakers Lost Their Cool?

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

The Debrief | Have Sneakers Lost Their Cool?

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


Retail

Next Buyout Saves Footwear Brand Russell & Bromley

The retailer bought the chain out of administration for £3.8 million, but about 400 jobs are likely to be lost in the deal.

Retail

Next Buyout Saves Footwear Brand Russell & Bromley

The retailer bought the chain out of administration for £3.8 million, but about 400 jobs are likely to be lost in the deal.


Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.

Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.


Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.

Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.


Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.