Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
footwear
Marketing
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Retail
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
Retail
Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.
Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.
Sports
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
Technology
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Sports
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Technology
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Sports
Nike’s Struggling Converse Unit Has Suitor in Authentic Brands
The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.
Nike’s Struggling Converse Unit Has Suitor in Authentic Brands
The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.
Retail
Allbirds to Be Bought by American Exchange for $39 Million
The brand management group, whose portfolio and licensing partnerships include labels like Aerosoles and Ed Hardy, has agreed to buy all assets and intellectual property of the once-buzzy footwear brand.
Allbirds to Be Bought by American Exchange for $39 Million
The brand management group, whose portfolio and licensing partnerships include labels like Aerosoles and Ed Hardy, has agreed to buy all assets and intellectual property of the once-buzzy footwear brand.
Sports
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Sports
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Sports
On to Be Led by Founders as CEO Steps Down
The Swiss sportswear brand’s co-founders, Caspar Coppetti and David Allemann, will take over as co-chief executives in May as On looks to maintain its fast growth.
On to Be Led by Founders as CEO Steps Down
The Swiss sportswear brand’s co-founders, Caspar Coppetti and David Allemann, will take over as co-chief executives in May as On looks to maintain its fast growth.
The News in Brief
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.