Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.
In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.
The footwear brand is looking to transform into a high-end lifestyle label distinct from Asics and its speciality in sports.
The footwear brand is looking to transform into a high-end lifestyle label distinct from Asics and its speciality in sports.
In his second takeover bid in a week, retail billionaire Ashley has offered to purchase the remainder of Frasers’ stake in an Australian footwear business for $223 million.
In his second takeover bid in a week, retail billionaire Ashley has offered to purchase the remainder of Frasers’ stake in an Australian footwear business for $223 million.
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The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.
The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.
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Adidas’ performance at the London Marathon established it as a leader in the running category.
Adidas’ performance at the London Marathon established it as a leader in the running category.
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.
After crossing the 30 percent ownership threshold, Frasers is now required to make a mandatory takeover bid under German rules.