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direct-to-consumer

News & Analysis

The BoF Podcast: Inside Scott Sternberg’s Direct-to-Consumer Comeback

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.

News & Analysis

The BoF Podcast: Inside Scott Sternberg’s Direct-to-Consumer Comeback

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.


Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.

Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.


News & Analysis

For Direct-to-Consumer Brands, Scaling Isn’t Easy

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.

News & Analysis

For Direct-to-Consumer Brands, Scaling Isn’t Easy

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.


News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.


News & Analysis

Sézane to Open New York Store, Launch Benjamin Millepied Capsule

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.

News & Analysis

Sézane to Open New York Store, Launch Benjamin Millepied Capsule

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.


Beauty

Avon Reports $36.5 Million Loss

The direct seller of cosmetics said its results were broadly in line with expectations as it moves ahead with its three-year transformation plan.

Beauty

Avon Reports $36.5 Million Loss

The direct seller of cosmetics said its results were broadly in line with expectations as it moves ahead with its three-year transformation plan.


News & Analysis

Rebecca Minkoff Doubles Down on ‘See Now, Buy Now’ Amid Layoffs

The New York-based brand has eliminated 12-15 jobs related to wholesale operations, making room for new roles set to amplify e-commerce and direct-retail operations.

News & Analysis

Rebecca Minkoff Doubles Down on ‘See Now, Buy Now’ Amid Layoffs

The New York-based brand has eliminated 12-15 jobs related to wholesale operations, making room for new roles set to amplify e-commerce and direct-retail operations.


Luxury

How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business

Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.

Luxury

How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business

Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.


News & Analysis

Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next

The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.

News & Analysis

Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next

The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.


Retail

Rethinking the Fashion System

After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'

Retail

Rethinking the Fashion System

After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'


Retail

3 Fashion Start-ups Tapping Tough Categories

How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.

Retail

3 Fashion Start-ups Tapping Tough Categories

How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.


News & Analysis

Jimmy Choo Co-Founder’s New Brand Is Making Luxury Shoes Affordable

"The Jimmy Choo co-founder relaunched her namesake luxury footwear brand as direct to consumer."

News & Analysis

Jimmy Choo Co-Founder’s New Brand Is Making Luxury Shoes Affordable

"The Jimmy Choo co-founder relaunched her namesake luxury footwear brand as direct to consumer."