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direct-to-consumer

News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.

News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.


News & Analysis

How Tommy Hilfiger Is Rewiring For Fashion Immediacy

BoF talks to Tommy Hilfiger about the company’s plan for TommyNow.

News & Analysis

How Tommy Hilfiger Is Rewiring For Fashion Immediacy

BoF talks to Tommy Hilfiger about the company’s plan for TommyNow.


Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.

Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.


Luxury

Op-Ed | Why Nascent Luxury Brands Need Middlemen

While it’s fashionable for start-up labels to bypass retailers and go direct-to-consumer, for nascent luxury brands, middlemen still play a critical role, argues Edwin Jiang.

Luxury

Op-Ed | Why Nascent Luxury Brands Need Middlemen

While it’s fashionable for start-up labels to bypass retailers and go direct-to-consumer, for nascent luxury brands, middlemen still play a critical role, argues Edwin Jiang.


News & Analysis

Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.

News & Analysis

Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.


News & Analysis

Direct-to-Consumer Labels Sharpen Their Brands

As the once-disruptive business model of bypassing wholesale and going direct-to-consumer via e-commerce becomes commonplace, brands must do more to differentiate themselves.

News & Analysis

Direct-to-Consumer Labels Sharpen Their Brands

As the once-disruptive business model of bypassing wholesale and going direct-to-consumer via e-commerce becomes commonplace, brands must do more to differentiate themselves.


Retail

Can Young Luxury Brands Bypass Wholesale?

More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?

Retail

Can Young Luxury Brands Bypass Wholesale?

More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?