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direct-to-consumer

Retail

Why Wilson Is Betting on Fashion

Best known for tennis rackets, basketballs and baseball bats, the sports equipment company has its sights set on a future in sportswear with buzzy collaborations and periodic product drops.

Retail

Why Wilson Is Betting on Fashion

Best known for tennis rackets, basketballs and baseball bats, the sports equipment company has its sights set on a future in sportswear with buzzy collaborations and periodic product drops.


Sustainability

Allbirds Expands into Activewear

The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.

Sustainability

Allbirds Expands into Activewear

The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.


Beauty

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.

Beauty

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.


Beauty

Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.

Beauty

Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.


Marketing

Kate Moss Is the New Face of Kim Kardashian West’s Skims

The direct-to-consumer underwear brand’s latest campaign — shot by photographer Donna Trope — includes short videos starring the legendary supermodel in pieces from the Skims Fits Everybody and Skims Cotton collections.

Marketing

Kate Moss Is the New Face of Kim Kardashian West’s Skims

The direct-to-consumer underwear brand’s latest campaign — shot by photographer Donna Trope — includes short videos starring the legendary supermodel in pieces from the Skims Fits Everybody and Skims Cotton collections.


Workplace & Talent

Mickey Drexler Takes Over as CEO of Alex Mill

Effective immediately, the experienced retail investor and businessman — who led turnarounds at both The Gap and J.Crew — will assume leadership of the basics clothing brand his son Alexander Drexler founded in 2012.

Workplace & Talent

Mickey Drexler Takes Over as CEO of Alex Mill

Effective immediately, the experienced retail investor and businessman — who led turnarounds at both The Gap and J.Crew — will assume leadership of the basics clothing brand his son Alexander Drexler founded in 2012.


Beauty

Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.

Beauty

Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.


Beauty

Chinese Makeup Brand Into You Secures Funding

The Shanghai-based DTC brand has already attracted over 530,000 followers on Tmall since May 2020.

Beauty

Chinese Makeup Brand Into You Secures Funding

The Shanghai-based DTC brand has already attracted over 530,000 followers on Tmall since May 2020.


Luxury

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments.

Luxury

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments.


Entrepreneurship

How One Fund Wants to Rethink Venture Capital’s Relationship with Brands

Former Nasty Gal executive and angel investor Deborah Benton has launched a new fund with investor Amanda Schutzbank, aimed to set founders up for long-term success in a competitive digital landscape.

Entrepreneurship

How One Fund Wants to Rethink Venture Capital’s Relationship with Brands

Former Nasty Gal executive and angel investor Deborah Benton has launched a new fund with investor Amanda Schutzbank, aimed to set founders up for long-term success in a competitive digital landscape.


Luxury

Christopher Ward: Probing Data to Remain Distinctive

As competitors proliferate, the UK company with its own in-house Swiss-made movement remains committed to the digital direct-to-consumer model it helped pioneer but CEO Mike France says data-driven innovation will set the brand apart for its next chapter.

Luxury

Christopher Ward: Probing Data to Remain Distinctive

As competitors proliferate, the UK company with its own in-house Swiss-made movement remains committed to the digital direct-to-consumer model it helped pioneer but CEO Mike France says data-driven innovation will set the brand apart for its next chapter.


Luxury

Mejuri: Drafting a New Sustainability Roadmap

Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.

Luxury

Mejuri: Drafting a New Sustainability Roadmap

Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.