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direct-to-consumer

Retail

How to Turn a Trendy Hit Into a Forever Best Seller

Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.

Retail

How to Turn a Trendy Hit Into a Forever Best Seller

Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.


Direct-to-Consumer

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

The direct-to-consumer bra startup will relaunch Kit Undergarments on the ThirdLove website this week, the company announced Monday, Apr. 25.

Direct-to-Consumer

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

The direct-to-consumer bra startup will relaunch Kit Undergarments on the ThirdLove website this week, the company announced Monday, Apr. 25.


Retail

The Debrief: Why Shein Is Valued at $100 Billion

BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.

Retail

The Debrief: Why Shein Is Valued at $100 Billion

BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.


Retail

How Brands Can Deal With Rising Costs

From altering products to buying materials in bulk, brands and retailers are adapting to a volatile market.

Retail

How Brands Can Deal With Rising Costs

From altering products to buying materials in bulk, brands and retailers are adapting to a volatile market.


Sports

Activewear’s Biggest Disruptors

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.

Sports

Activewear’s Biggest Disruptors

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.


Marketing

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.

Marketing

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.


Retail

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.

Retail

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.


Beauty

Who Beauty Brands Are Hiring

Beauty brands are increasingly looking outside the industry for talent, and adapting executive roles to changes in the market.

Beauty

Who Beauty Brands Are Hiring

Beauty brands are increasingly looking outside the industry for talent, and adapting executive roles to changes in the market.


Global Markets

Indian Cruelty-Free Beauty Brand Plum Raises $35 Million in New Funding

The series C round was led by by A91 Partners and the new capital will be used to grow Plum's omnichannel presence and expand into new product categories and geographic regions.

Global Markets

Indian Cruelty-Free Beauty Brand Plum Raises $35 Million in New Funding

The series C round was led by by A91 Partners and the new capital will be used to grow Plum's omnichannel presence and expand into new product categories and geographic regions.


China

Luxury Resale Heats Up in China

Local start-ups and a major global resale player are amping up investments in China, where policymakers and investors are betting on the circular economy.

China

Luxury Resale Heats Up in China

Local start-ups and a major global resale player are amping up investments in China, where policymakers and investors are betting on the circular economy.


Global Markets

Reliance Retail Acquires Lingerie and Personal Care Brand Clovia for $125 Million

Marking a continuation of the Indian retail giant’s acquisition spree, Reliance Retail Ventures Ltd. (RRVL) will take an 89 percent stake in Clovia’s parent Purple Panda Fashions Private Ltd.

Global Markets

Reliance Retail Acquires Lingerie and Personal Care Brand Clovia for $125 Million

Marking a continuation of the Indian retail giant’s acquisition spree, Reliance Retail Ventures Ltd. (RRVL) will take an 89 percent stake in Clovia’s parent Purple Panda Fashions Private Ltd.


Marketing

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

Marketing

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.