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Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.

Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.


Retail

Nike Quarterly Revenue Beats on Athletic Wear Demand

Nike Inc beat analysts’ estimates for quarterly revenue on Monday, benefiting from strong demand for its athletic apparel and sneakers in North America and Europe.

Retail

Nike Quarterly Revenue Beats on Athletic Wear Demand

Nike Inc beat analysts’ estimates for quarterly revenue on Monday, benefiting from strong demand for its athletic apparel and sneakers in North America and Europe.


Entrepreneurship

Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand

The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.

Entrepreneurship

Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand

The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.


Sports

How Athletes Went From Selling Merch to Building Fashion Brands

High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.

Sports

How Athletes Went From Selling Merch to Building Fashion Brands

High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.


Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.


Sports

The Hunt for Activewear’s Next Big Category

Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.

Sports

The Hunt for Activewear’s Next Big Category

Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.


Retail

How to Take a Brand From Local to Global

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.

Retail

How to Take a Brand From Local to Global

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.


Retail

Can Levi’s Be More Than a Denim Brand?

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies.

Retail

Can Levi’s Be More Than a Denim Brand?

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies.


Direct-to-Consumer

Case Study | Building a DTC Challenger Brand

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.

Direct-to-Consumer

Case Study | Building a DTC Challenger Brand

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.


Sports

Growing International Sales Boost Gymshark Revenue and Profits

The UK-based activewear brand reported a 54 percent increase in revenue in the year ending July 31 2021.

Sports

Growing International Sales Boost Gymshark Revenue and Profits

The UK-based activewear brand reported a 54 percent increase in revenue in the year ending July 31 2021.


Sports

How to Open a Store in 2022

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.

Sports

How to Open a Store in 2022

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.


Sports

How Puma Became a Rare Wholesale Success Story

For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.

Sports

How Puma Became a Rare Wholesale Success Story

For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.