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direct-to-consumer

Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.


Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.

Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.


Retail

Athleta Enters the Underwear Space

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Retail

Athleta Enters the Underwear Space

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.


Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.

Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.


Marketing

Derris Sells Majority Stake

PR and marketing agency BerlinRosen recently invested in the New York-based agency, founded in 2013 and known for playing a strategic role in launching and marketing several leading brands in the direct-to-consumer space over the past decade.

Marketing

Derris Sells Majority Stake

PR and marketing agency BerlinRosen recently invested in the New York-based agency, founded in 2013 and known for playing a strategic role in launching and marketing several leading brands in the direct-to-consumer space over the past decade.


Retail

Have Outdoor Voices’ Turnaround Efforts Worked?

The once-hyped activewear brand, which went on the market in June, is growing. But at what cost?

Retail

Have Outdoor Voices’ Turnaround Efforts Worked?

The once-hyped activewear brand, which went on the market in June, is growing. But at what cost?


Direct-to-Consumer

Urban Outfitters to Carry Parade Underwear

The direct-to-consumer intimates brand will be stocked in 25 Urban Outfitters stores and on its website starting Aug. 1, the company announced Monday. It marks Parade’s first partnership with a third-party retailer.

Direct-to-Consumer

Urban Outfitters to Carry Parade Underwear

The direct-to-consumer intimates brand will be stocked in 25 Urban Outfitters stores and on its website starting Aug. 1, the company announced Monday. It marks Parade’s first partnership with a third-party retailer.


Luxury

Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.

Luxury

Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.


Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.

Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.


Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.

Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.


Direct-to-Consumer

BoF LIVE: Building a DTC Challenger Brand

Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.

Direct-to-Consumer

BoF LIVE: Building a DTC Challenger Brand

Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.


Entrepreneurship

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.

Entrepreneurship

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.