Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
direct-to-consumer
Direct-to-Consumer
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Retail
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Marketing
What Fashion Needs to Know About Netflix’s New Ad Tier
Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.
What Fashion Needs to Know About Netflix’s New Ad Tier
Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.
Direct-to-Consumer
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Beauty
Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.
Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.
Beauty
How Shai Eisenman’s Bubble Broke Through With Gen-Z
Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.
How Shai Eisenman’s Bubble Broke Through With Gen-Z
Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.
Workplace & Talent
Fashion’s Biggest Gen-Z Hiring Challenge
Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.
Fashion’s Biggest Gen-Z Hiring Challenge
Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.
Luxury
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Sustainability
The Quest to Make Environmentally-Friendly Bras and Knickers
Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.
The Quest to Make Environmentally-Friendly Bras and Knickers
Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.
Direct-to-Consumer
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
Retail
BoF LIVE | Can On Set a New Pace for Sportswear?
A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.
BoF LIVE | Can On Set a New Pace for Sportswear?
A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.
Sports
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.