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Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.

Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.


Partner Content

How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer

The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.

Partner Content

How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer

The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.


Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Partner Content

Knowledge Report | Building Brand Resonance With Gulf Consumers

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.

Partner Content

Knowledge Report | Building Brand Resonance With Gulf Consumers

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.


Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

Beauty

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.


Retail

Primark’s Christmas Quarter Sales Fell 2.7%

The weaker-than-expected sales have cast a shadow over parent company AB Foods' plans to separate Primark from its food business.

Retail

Primark’s Christmas Quarter Sales Fell 2.7%

The weaker-than-expected sales have cast a shadow over parent company AB Foods' plans to separate Primark from its food business.


Direct-to-Consumer

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.

Direct-to-Consumer

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.


Retail

Tariffs Starting to Bump Up Product Prices, Amazon CEO Says

Amazon CEO Andy Jassy told CNBC product prices on the e-commerce platform are starting to rise as third-party sellers pass on higher costs caused by US tariffs.

Retail

Tariffs Starting to Bump Up Product Prices, Amazon CEO Says

Amazon CEO Andy Jassy told CNBC product prices on the e-commerce platform are starting to rise as third-party sellers pass on higher costs caused by US tariffs.


Luxury

Burberry Beats Holiday Sales Expectations, Attracts More Shoppers in China

The British luxury brand exceeded holiday sales expectations, driven by a successful marketing strategy that helped attract more Gen-Z consumers.

Luxury

Burberry Beats Holiday Sales Expectations, Attracts More Shoppers in China

The British luxury brand exceeded holiday sales expectations, driven by a successful marketing strategy that helped attract more Gen-Z consumers.


Marketing

Why Some Brands Prefer Pinterest Over Instagram

A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.

Marketing

Why Some Brands Prefer Pinterest Over Instagram

A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.