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Technology

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.

Technology

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.


Luxury

LVMH’s New Super Yacht Is Courting Tech Billionaires

In a joint venture with French hotelier Accor, LVMH launched its first yacht luxury experience under its luxury travel brand Orient Express.

Luxury

LVMH’s New Super Yacht Is Courting Tech Billionaires

In a joint venture with French hotelier Accor, LVMH launched its first yacht luxury experience under its luxury travel brand Orient Express.


Technology

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.

Technology

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.


Partner Content

Why Brands Are Yielding Control to Creators Like Lyas on TikTok

From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.

Partner Content

Why Brands Are Yielding Control to Creators Like Lyas on TikTok

From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.


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Beauty

Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.

Beauty

Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.


Partner Content

Knowledge Report | Building Cultural Relevance on TikTok

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.

Partner Content

Knowledge Report | Building Cultural Relevance on TikTok

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.


Technology

The Fashion Jobs Where AI Shines, and Where It Struggles

Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.

Technology

The Fashion Jobs Where AI Shines, and Where It Struggles

Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.


Beauty

Google to Launch New Screenless Fitbit Band

Google is developing a new model of fitness band under its brand Fitbit, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.

Beauty

Google to Launch New Screenless Fitbit Band

Google is developing a new model of fitness band under its brand Fitbit, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.


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Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.

Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.


Technology

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.

Technology

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.


Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.

Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.


Luxury

Apple and Issey Miyake Unveil New Collaboration

Their limited-edition wearable accessory, the iPhone Pocket, is releasing this week.

Luxury

Apple and Issey Miyake Unveil New Collaboration

Their limited-edition wearable accessory, the iPhone Pocket, is releasing this week.