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Technology

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.


Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.


Luxury

Apple and Issey Miyake Unveil New Collaboration

Their limited-edition wearable accessory, the iPhone Pocket, is releasing this week.


Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.


Retail

Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.


Retail

Explainer: How Retailers Can Fight a New Wave of Cyberattacks

A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.


Partner Content

Navigating Market Uncertainty and Digital Transformation in Fashion

Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.


Direct-to-Consumer

Warby Parker to Launch Smart Glasses With Google

The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.


Beauty

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.


Retail

Fashion Rental Service CaaStle Faces ‘Immediate Liquidity Challenge’ After Founder Accused of Financial Misconduct

The retail rental subscription service has furloughed employees and faces liquidation.


Technology

Meta and Ray-Ban Collaborate With Coperni on New Smartglasses

At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.


Beauty

The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?

We asked Lush, the bodycare giant which closed its accounts in 2021.