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Sustainability

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.


Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.


Marketing

This Week: Countdown to the TikTok Ban

Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.


Technology

How Trump’s Tech Policies Will Impact Fashion

The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.


Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.


Direct-to-Consumer

Why Some Fashion Brands Are Embracing DIY E-Commerce

With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.


Technology

How AI Could Change Online Product Search and Discovery

As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.


Technology

What Google’s Reversal on Cookies Means for Advertisers

Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.


Technology

Balenciaga Launches Apple Vision Pro App

Balenciaga is bringing runway content to Apple’s ‘spatial computing’ headset, even as the device’s sales slow.


Technology

The Big Money in AI Might Be for Marketing

A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.


Partner Content

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.


Partner Content

Incorporating AI Into Portable Devices and What It Means for the End Consumer

During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.