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artificial-intelligence

Luxury

Luxury Stocks Buffeted By Hedge Fund Positions, Market Volatility

LVMH and Kering are navigating sharp share price swings stoked by hedge fund bets and AI-rattled markets.

Luxury

Luxury Stocks Buffeted By Hedge Fund Positions, Market Volatility

LVMH and Kering are navigating sharp share price swings stoked by hedge fund bets and AI-rattled markets.


Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.

Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.


Beauty

AI Fragrance Company Osmo Raises $70 Million

The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.

Beauty

AI Fragrance Company Osmo Raises $70 Million

The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.


Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.

Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.


Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.


Marketing

How Creators Can Avoid Being Replaced by AI

As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.

Marketing

How Creators Can Avoid Being Replaced by AI

As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.


Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.

Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.


Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.

Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.


Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.


Retail

Zalando Nears First US Client Deal, Sees AI Traffic Growing

The German online fashion platform is breaking into the US market with the company’s business-to-business offerings.

Retail

Zalando Nears First US Client Deal, Sees AI Traffic Growing

The German online fashion platform is breaking into the US market with the company’s business-to-business offerings.


Retail

The Debrief | The Themes That Will Define the 2026 Fashion Agenda

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.

Retail

The Debrief | The Themes That Will Define the 2026 Fashion Agenda

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.