Arnault Drops Out of World’s Top 10 Richest as US Tech Dominates
The LVMH chairman’s net worth fell to $143 billion on Thursday, pulling him beneath Warren Buffett, Bloomberg reported.
artificial-intelligence
Marketing
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Workplace & Talent
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
Marketing
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Marketing
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Marketing
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
Retail
Why Revolve Can’t Stop Talking About AI
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
Why Revolve Can’t Stop Talking About AI
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
Beauty
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Retail
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Beauty
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
Media
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Luxury
Luxury Stocks Buffeted By Hedge Fund Positions, Market Volatility
LVMH and Kering are navigating sharp share price swings stoked by hedge fund bets and AI-rattled markets.
Luxury Stocks Buffeted By Hedge Fund Positions, Market Volatility
LVMH and Kering are navigating sharp share price swings stoked by hedge fund bets and AI-rattled markets.
Beauty
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
The News in Brief
Dior and A24 Announce Two-Year Collaboration
The partnership, which will kick off at the A24-owned, New York-based Cherry Lane Theatre, will comprise live events for film and theatre featuring established and emerging creative talent.
Princess Diana’s ‘Revenge Dress’ Comes to Auction at Sotheby’s
The black silk evening dress by Greek designer Christina Stambolian could fetch close to $300,000.
Macy’s Raises Annual Targets as Bloomingdale’s Drives Growth
The retailer's improved outlook reflects resilience among higher-income shoppers, despite broader economic uncertainty.
American Eagle Shares Slide on Margin Outlook, Weak Sales at Core Brands
Shares slumped over 11 percent in premarket trading Thursday, following a flat quarterly gross-margin forecast as persistent softness at the company's core brands outweighed a second-quarter revenue beat.
Primark to Start Home Delivery as Sales Fall Ahead of Split
The decision is a major about-face for the budget fashion chain as it tries to stem falling sales ahead of its split from Associated British Foods.
Nike Reassures Executives That Its Stock Is Still in the S&P 500
An internal memo reviewed by Bloomberg sought to clear up misunderstandings around the brand’s coming removal from the S&P 100.
Jonathan Cohen Joins J. Mendel as Resident Designer
The New York-based designer is tasked with reviving the 156-year-old luxury fashion house, which filed for Chapter 11 bankruptcy in 2018.