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activewear

Sports

Nike’s Latest SEC Filing Revives Converse Sale Speculation

In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.

Sports

Nike’s Latest SEC Filing Revives Converse Sale Speculation

In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.


Sports

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.

Sports

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.


Sports

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

Sports

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Sports

Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate

The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.

Sports

Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate

The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.


Sports

Puma Forecasts Another Year of Losses, Scraps Dividend

Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.

Sports

Puma Forecasts Another Year of Losses, Scraps Dividend

Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.


Sustainability

Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.

Sustainability

Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.


Sports

Lululemon Faces Second See-Through Leggings Issue in Less Than a Month

A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.

Sports

Lululemon Faces Second See-Through Leggings Issue in Less Than a Month

A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.


Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.

Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Sports

Tracksmith Founder Passes CEO Baton to Converse Veteran

Matt Taylor, founder of the collegiate-inspired running brand will be succeeded by Jared Carver, Converse’s former CEO and president.

Sports

Tracksmith Founder Passes CEO Baton to Converse Veteran

Matt Taylor, founder of the collegiate-inspired running brand will be succeeded by Jared Carver, Converse’s former CEO and president.


Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Sports

Lululemon Founder Slams Board After See-Through Leggings Fiasco

Founder Chip Wilson criticised the company’s board as an ‘operational failure’ following the poor launch of its Get Low see-through leggings.

Sports

Lululemon Founder Slams Board After See-Through Leggings Fiasco

Founder Chip Wilson criticised the company’s board as an ‘operational failure’ following the poor launch of its Get Low see-through leggings.