L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
activewear
Sports
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
Marketing
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Retail
Salomon Sales Spur Outlook Boost for Amer Sports
The sports company, which also owns Arc'teryx, raised its full-year guidance as its first-quarter results beat estimates, buoyed by demand for Salomon shoes.
Salomon Sales Spur Outlook Boost for Amer Sports
The sports company, which also owns Arc'teryx, raised its full-year guidance as its first-quarter results beat estimates, buoyed by demand for Salomon shoes.
Sports
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Sustainability
The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
Sports
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
Sports
Nike’s Struggling Converse Unit Has Suitor in Authentic Brands
The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.
Nike’s Struggling Converse Unit Has Suitor in Authentic Brands
The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.
Sports
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Sports
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Sports
On to Be Led by Founders as CEO Steps Down
The Swiss sportswear brand’s co-founders, Caspar Coppetti and David Allemann, will take over as co-chief executives in May as On looks to maintain its fast growth.
On to Be Led by Founders as CEO Steps Down
The Swiss sportswear brand’s co-founders, Caspar Coppetti and David Allemann, will take over as co-chief executives in May as On looks to maintain its fast growth.
Global Markets
Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Luxury
The Oscars Close Red Carpet Season
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
The Oscars Close Red Carpet Season
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.