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The Business of Fashion

Activewear

Latest News & Analysis
Marketing

Why Fashion Is Betting on High-End Groceries

$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.

Sports

On Targets High-Teens Growth Through 2029

The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.

Sports

Alexandre Arnault Joins Nike’s Board of Directors

The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.

Sports

How Brands Brought the US Open Off the Court

While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.

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Beauty

At a $10.1 Billion Valuation, Whoop Turns to Women

The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.

Beauty

Can Underwear Be Skincare?

Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.

Sports

Can Skims Level Up by Hiring Supreme’s Former Creative Chief?

Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.

Sports

Dick’s Sporting Goods Cuts Annual Forecasts as Demand Weakens

The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting ​goods.

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Stores

Lululemon Senior Executive Exits in Third Recent Departure

The top communications officer at the company is leaving, adding to the list of executives departing ahead of CEO Heidi O’Neill’s arrival.

Retail

JD Sports Cuts Outlook as Shoppers Curb Spending on Sneakers

The retailer cut its profit outlook after weaker-than-expected sales in the quarter, as customers grapple with cost-of-living pressures and pull back on discretionary spending.

Retail

What’s Behind the Big Swings in Fashion Stocks

Several fashion and sportswear companies have seen their share prices rise or fall dramatically in recent weeks — sometimes their most on record — despite relatively minor deviations from investors’ expectations. The volatility could stick around.

Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

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