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activewear

Sports

Lululemon Pauses Online Sales of Sheer Leggings That Aren’t ‘Squat Proof’

The Get Low collection is still available in stores, but online sales have been temporarily paused, Bloomberg reported.

Sports

Lululemon Pauses Online Sales of Sheer Leggings That Aren’t ‘Squat Proof’

The Get Low collection is still available in stores, but online sales have been temporarily paused, Bloomberg reported.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


Technology

JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms

The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.

Technology

JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms

The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.


Sports

Mammut Owner Weighs Sale of Swiss Outdoor Gear Maker

Jacobs Capital is exploring a potential €500 million sale of the Swiss outdoor gear maker Mammut Sports Group AG.

Sports

Mammut Owner Weighs Sale of Swiss Outdoor Gear Maker

Jacobs Capital is exploring a potential €500 million sale of the Swiss outdoor gear maker Mammut Sports Group AG.


Sports

Japan’s Marubeni Buys British Sportswear Brand Gola

The Japanese conglomerate has acquired Britain’s Jacobson Group, a portfolio of footwear brands that include Gola, Lotus, Ravel and Frank Wright, along with licensed brands Dunlop and Lonsdale.

Sports

Japan’s Marubeni Buys British Sportswear Brand Gola

The Japanese conglomerate has acquired Britain’s Jacobson Group, a portfolio of footwear brands that include Gola, Lotus, Ravel and Frank Wright, along with licensed brands Dunlop and Lonsdale.


Sports

Nike’s China Conundrum Deepens as Turnaround Stagnates

In the Chinese market, the athletic brand is facing a sixth straight quarter of sales decline and mounting margin pain despite aggressive efforts to refresh product offerings.

Sports

Nike’s China Conundrum Deepens as Turnaround Stagnates

In the Chinese market, the athletic brand is facing a sixth straight quarter of sales decline and mounting margin pain despite aggressive efforts to refresh product offerings.


Sports

Activist Investor Takes Over $1 Billion Stake in Lululemon

Elliott Management has acquired a stake of over $1 billion in the activewear brand and is lining up a potential CEO candidate to take over after Calvin McDonald’s departure.

Sports

Activist Investor Takes Over $1 Billion Stake in Lululemon

Elliott Management has acquired a stake of over $1 billion in the activewear brand and is lining up a potential CEO candidate to take over after Calvin McDonald’s departure.


Sports

The Debrief | The Sneaker of the Year 2025

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.

Sports

The Debrief | The Sneaker of the Year 2025

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.

Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.


Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.

Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.


Sports

Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?

Sports

Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?


Sports

JD Sports Warns on Profit as UK Consumer Confidence Tumbles

The sports company said its full-year profit would be at the lower end of expectations, adding to evidence that British shoppers are feeling strained.

Sports

JD Sports Warns on Profit as UK Consumer Confidence Tumbles

The sports company said its full-year profit would be at the lower end of expectations, adding to evidence that British shoppers are feeling strained.