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Sports

How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger

Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.

Sports

How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger

Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.


Sports

Under Armour Parts Ways With Steph Curry as Restructuring Gathers Pace

The split ends a high-profile partnership between the NBA star and the sportswear company that had lasted more than a decade.

Sports

Under Armour Parts Ways With Steph Curry as Restructuring Gathers Pace

The split ends a high-profile partnership between the NBA star and the sportswear company that had lasted more than a decade.


Retail

Skims Secures $5 Billion Valuation

The shapewear label founded by Kim Kardashian announced it has obtained $225 million in financing on Wednesday.

Retail

Skims Secures $5 Billion Valuation

The shapewear label founded by Kim Kardashian announced it has obtained $225 million in financing on Wednesday.


Sports

Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand

The Swiss brand raised its annual revenue forecast for the third time this year.

Sports

Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand

The Swiss brand raised its annual revenue forecast for the third time this year.


Sports

Under Armour Forecasts Annual Sales, Profit Below Estimates; Announces CFO Change

The sportswear brand projected full-year revenue and profit below analysts' estimates due to declining demand, increased tariff costs, and cautious consumer spending.

Sports

Under Armour Forecasts Annual Sales, Profit Below Estimates; Announces CFO Change

The sportswear brand projected full-year revenue and profit below analysts' estimates due to declining demand, increased tariff costs, and cautious consumer spending.


Sports

Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to bounce back from its slump.

Sports

Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to bounce back from its slump.


Sports

Why Lululemon and the NFL Are Teaming Up

The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.

Sports

Why Lululemon and the NFL Are Teaming Up

The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.


Global Markets

Kim Jones Appointed Creative Director of Bosideng’s New Premium Sub-Label

The Chinese outerwear giant tapped the veteran designer to lead its new high-end urbanwear line, Areal.

Global Markets

Kim Jones Appointed Creative Director of Bosideng’s New Premium Sub-Label

The Chinese outerwear giant tapped the veteran designer to lead its new high-end urbanwear line, Areal.


Sports

Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.

Sports

Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.


Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.

Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.


Beauty

Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.

Beauty

Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.


Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.

Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.