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Sports

How to Master the Art of ‘Trash Talk’ Marketing

Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.

Sports

How to Master the Art of ‘Trash Talk’ Marketing

Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.


Sports

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

Sports

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.


Sports

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Sports

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.


Beauty

Bath & Body Works Appoints Former Nike Executive Daniel Heaf as CEO

The former Nike chief strategy and transformation officer will assume the new role effective immediately.

Beauty

Bath & Body Works Appoints Former Nike Executive Daniel Heaf as CEO

The former Nike chief strategy and transformation officer will assume the new role effective immediately.


Beauty

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

Beauty

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.


Global Markets

China Suppliers Mock Tariffs With Nike, Lululemon Deals on TikTok

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.

Global Markets

China Suppliers Mock Tariffs With Nike, Lululemon Deals on TikTok

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.


Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.


Sports

Arsenal Partners With Labrum London on 2024/25 Away Kit

Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.

Sports

Arsenal Partners With Labrum London on 2024/25 Away Kit

Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.


Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.

Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.


Retail

Vans Hires Former Lululemon Product Chief as Brand President

Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.

Retail

Vans Hires Former Lululemon Product Chief as Brand President

Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.


Sustainability

Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon

A complaint by climate-advocacy group Stand.earth prompted the inquiry.

Sustainability

Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon

A complaint by climate-advocacy group Stand.earth prompted the inquiry.


Sports

Why Padel Is Luxury’s New Favourite Sport

Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.

Sports

Why Padel Is Luxury’s New Favourite Sport

Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.