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activewear

Beauty

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

Beauty

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.


Global Markets

China Suppliers Mock Tariffs With Nike, Lululemon Deals on TikTok

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.

Global Markets

China Suppliers Mock Tariffs With Nike, Lululemon Deals on TikTok

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.


Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.


Sports

Arsenal Partners With Labrum London on 2024/25 Away Kit

Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.

Sports

Arsenal Partners With Labrum London on 2024/25 Away Kit

Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.


Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.

Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.


Retail

Vans Hires Former Lululemon Product Chief as Brand President

Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.

Retail

Vans Hires Former Lululemon Product Chief as Brand President

Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.


Sustainability

Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon

A complaint by climate-advocacy group Stand.earth prompted the inquiry.

Sustainability

Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon

A complaint by climate-advocacy group Stand.earth prompted the inquiry.


Sports

Why Padel Is Luxury’s New Favourite Sport

Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.

Sports

Why Padel Is Luxury’s New Favourite Sport

Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.


Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.


Retail

Lululemon Seeks Distance From Founder Chip Wilson’s Diversity Comments

“I think through this whole diversity and inclusion thing that they have become — trying to become like the Gap, everything to everybody,” Wilson, 68, told Forbes. “You’ve got to be clear that you don’t want certain customers coming in.”

Retail

Lululemon Seeks Distance From Founder Chip Wilson’s Diversity Comments

“I think through this whole diversity and inclusion thing that they have become — trying to become like the Gap, everything to everybody,” Wilson, 68, told Forbes. “You’ve got to be clear that you don’t want certain customers coming in.”


Luxury

Aspen Skiing Company Files Federal Lawsuit Against Luxury Skiwear Label Perfect Moment

The federal suit, filed last week, alleges “trademark infringement, false association and/or false endorsement, and unfair competition” against London-based Perfect Moment.

Luxury

Aspen Skiing Company Files Federal Lawsuit Against Luxury Skiwear Label Perfect Moment

The federal suit, filed last week, alleges “trademark infringement, false association and/or false endorsement, and unfair competition” against London-based Perfect Moment.


Luxury

Massimo Osti Studio to Launch at Paris Fashion Week

A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.

Luxury

Massimo Osti Studio to Launch at Paris Fashion Week

A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.