Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Acne’s Damp Summer

A convincing and compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts.
By
  • Angelo Flaccavento
PREFER BoF ON GOOGLE

PARIS, France — Never underestimate the clarity and power of a single idea in our age of chaotic fashions. That's what Jonny Johanson did at Acne Studios. His focus this season? Swedish summer — read rainy and damp — and tents. The brief translated into a compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts. The result was convincing, not least because it was devoid of the fuss and the bizarre diversions that has given Acne menswear such an odd vibe in the past.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today