Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Opens in a new tab
The BoF 500
News and analysis about the people shaping the global fashion industry.
Presenting Partner
Workplace & Talent
Stüssy Is Hiring on BoF Careers
Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Sports
Nike and Our Legacy Team on New Running Line
The new collaboration will include footwear and apparel products built from scratch to blend technical performance with understated design.
Retail
What Buyers Really Want From Emerging Designers
From Net-a-Porter to Moda Operandi, buyers from around the world break down what it takes for retailers to back a young brand in 2026.
Global Markets
Ralph Lauren’s World-Building PoloFest ‘Experiment’ Lands in Tokyo
The immersive event featured an archive exhibition, vintage marketplace and speaker series, building on a brand strategy aimed at creating cultural currency with younger shoppers.
ADVERTISEMENT
Sports
What Will Be the Next Sneaker Franchise?
Investors are looking for sportswear’s next hit product as the Adidas Samba craze loses steam. Adidas, Puma and Vans-owner VF Corp will have a chance to sell them on what’s next during their respective earnings calls this week.
Luxury
Here’s What We Learned From Last Week’s Luxury Results Bonanza
Among the takeaways from the latest round of quarterly reports from European luxury groups: China’s hurting, industry growth in the US has slowed and quiet luxury is having a moment.
Retail
Olivier Bron on Making Bloomingdale’s Desirable Again
Bloomingdale’s chief executive Olivier Bron joins Imran Amed on The BoF Podcast to discuss how a name every American knows is re-earning its place in luxury and why he sees Europe’s biggest houses wrestling with the same problem.
Sports
How High Can Adidas Climb?
Adidas’ preliminary earnings report shows that the brand is still growing at record rates. How long can it keep it up?
ADVERTISEMENT
Beauty
A Mall Mainstay Makes Itself Over
Bath & Body Works’ is the US’ most ubiquitous fragrance company. But to regain relevancy, a facelift — in more ways than one — is incoming.
Partner Content
How AI Is Transforming Personalisation Into Individualisation
As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with Klaviyo’s CMO Jamie Domenici to explore how brands can move beyond standard personalisation.
Luxury
LVMH’s Zenith Embarks on 3-Year Overhaul, May Shed Hundreds of Staff
The watchmaker, which aims to move upmarket, will close stores and discontinue collections in a bid to stem losses before reemerging in 2029.
Media
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
The News in Brief
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
L’Oréal Sales Beat Expectations as Premium Products Surge
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.
P&G Beats Revenue Estimates, Flags Bigger Hit to Annual Profit
The maker of Pantene shampoo was helped by strong personal care demand, but expects higher commodity costs to reduce profit by about $1.4 billion this year.