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News and analysis about the people shaping the global fashion industry.
Partner Content

Inside ‘Made in Italy’ Beauty’s Strategy to Go Global

As Milano Beauty Week closes its biggest edition yet, Cosmetica Italia and its partners are betting that the country’s entire beauty ecosystem can become a brand in its own right.

Retail

Shein Outsells British Rival Asos as UK Revenue Hits $3.41 Billion

The ultra-fast fashion company said sales had been bolstered by marketing partnerships with music festivals, a pop-up shop on London’s Oxford Street and local Christmas gift events.

Retail

What’s Driving Mike Ashley’s Fashion Dealmaking?

Frasers Group is expanding its holdings in luxury and retail brands, but what it wants from those investments is not always clear.

Fashion Week

How Independent Thinking Powered the Spring/Summer 2027 Shows

Tim Blanks joins Imran Amed on The BoF Podcast to discuss why the season’s strongest statements — from Erdem and Simone Rocha in London to Rick Owens, Miuccia Prada and Matthieu Blazy at Chanel — came from designers acting on conviction rather than consensus.

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Sports

Fashion Brands Are Giving Women’s Sports Merch a New Look

Sustainability

Nike, Patagonia and Lululemon Join Group Battling Microfibre Pollution

Global environmental non-profit The Nature Conservancy has launched a new industry coalition to help apparel companies tackle microfibre pollution across their supply chains.

Beauty

Beauty’s Next Growth Engine is Live

Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, shows how a new generation of brands are embracing the practised art of live selling.

Partner Content

Inside the Experience-Led Strategy Behind Saadiyat Grove

Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of Aldar Development, about the strategic vision behind the project.

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Luxury

Anthony Vaccarello Exits Saint Laurent After a Decade

The designer leaned into the glamour and sex appeal of the storied Parisian fashion house. Sales nearly tripled during his tenure before sliding in recent years.

Retail

The E-Commerce Basics Brands Need to Get Right

Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’

Fashion Week

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Spring/Summer 2027 fashion season.

Creative Class

Tim Walker’s Fairyland: It’s His Story and History

Every photographer is telling their own tale, says Walker, but his new exhibition also offers an emotional document of the triumphs and challenges of queer culture.