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The Platform That’s Critical to Success in China
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
The Platform That’s Critical to Success in China
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.
The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.
16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.
The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
YouTube Digs Deeper Into Beauty
Amid rising competition for online eyeballs, the Alphabet-owned video app will host its second Beauty Festival this week to reassert itself as a hub for beauty creators.
YouTube Digs Deeper Into Beauty
Amid rising competition for online eyeballs, the Alphabet-owned video app will host its second Beauty Festival this week to reassert itself as a hub for beauty creators.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.