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Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencers Seek Wall Street's Help to Manage Newfound Wealth
Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.
Influencers Seek Wall Street's Help to Manage Newfound Wealth
Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.
Chinese Tech Companies Are Coming for America’s Influencers
Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.
Chinese Tech Companies Are Coming for America’s Influencers
Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.
None of Your Business with Imran Amed
In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.
None of Your Business with Imran Amed
In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.
Google Unveils Slew of New Digital Ad Formats in Amazon Battle
The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.
Google Unveils Slew of New Digital Ad Formats in Amazon Battle
The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.