Violet Grey
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The Niche Retailers That Matter in Beauty
Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.

The Niche Retailers That Matter in Beauty
Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.

How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.

How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.

The New Fragrance Opportunity Is Centuries-Old
Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?

The New Fragrance Opportunity Is Centuries-Old
Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?

The Truth About Violet Grey’s Acquisition Plans
Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.

The Truth About Violet Grey’s Acquisition Plans
Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.

Palm Angels’ Francesco Ragazzi Launches Fragrance Line
The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.

Palm Angels’ Francesco Ragazzi Launches Fragrance Line
The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.

The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.

The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.

Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.

Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.

Beauty E-Commerce Is Broken
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.

Beauty E-Commerce Is Broken
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.

Why Going Private Won’t Solve Farfetch’s Problems
The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.

Why Going Private Won’t Solve Farfetch’s Problems
The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.

Farfetch to Close Beauty Division
The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.

Farfetch to Close Beauty Division
The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.