Violet Grey
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
Farfetch Is Buying Violet Grey: Here’s Why
The luxury fashion platform sees an opportunity in beauty that has eluded many others.
Farfetch Is Buying Violet Grey: Here’s Why
The luxury fashion platform sees an opportunity in beauty that has eluded many others.
Breaking Down Farfetch’s Big Beauty Play
As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?
Breaking Down Farfetch’s Big Beauty Play
As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?
Brands Sink Their Teeth Into Oral Care
Start-ups and consumer product giants are reinventing products like toothpaste and mouthwash, hoping a luxury or sustainable twist will nab health-conscious consumers.
Brands Sink Their Teeth Into Oral Care
Start-ups and consumer product giants are reinventing products like toothpaste and mouthwash, hoping a luxury or sustainable twist will nab health-conscious consumers.
Sex-Care Is the New Self-Care
Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.
Sex-Care Is the New Self-Care
Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.
How Fashion’s Most Talked-About Start-Ups Are Actually Performing
From Rent the Runway to Refinery 29, BoF separates the break-outs from the flameouts.
How Fashion’s Most Talked-About Start-Ups Are Actually Performing
From Rent the Runway to Refinery 29, BoF separates the break-outs from the flameouts.
The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.
The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.