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How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
The New Beauty Maximalism
As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.
The New Beauty Maximalism
As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.