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The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.

The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.

How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

Can Refillable Beauty Go Mainstream?
Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.

Can Refillable Beauty Go Mainstream?
Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.

Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.

Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.

How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

The New Wave of Brands That Want to Make Acne Fun
Skincare targeted at banishing breakouts is getting a new lease of life, with a wave of upstarts taking aim at the giants in this $2.8 billion market.

The New Wave of Brands That Want to Make Acne Fun
Skincare targeted at banishing breakouts is getting a new lease of life, with a wave of upstarts taking aim at the giants in this $2.8 billion market.