Shein
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How Mass-Market Fashion Brands Can Unlock Desirability
As fashion’s value spectrum blurs, mass-market brands are looking beyond price to build desirability. A new report from Launchmetrics, “The Desirability Gap: How Mass Market Brands are Repositioning to Compete”, reveals how premiumisation — from designer partnerships to cultural moments — is reshaping the competition for relevance.
Can Shein Build a Brand?
The ultra-fast-fashion giant’s share price sank to a record low after it released its first results as a public company earlier this week. With sales growth under pressure, the company must find a way to stand out in a hyper-competitive market.
Shein Posts 1% Revenue Growth in First Results Since IPO
Operating income fell 52.9 percent from the first half of 2025, extending a deterioration in profitability seen in the first three months of the year.
Can Beauty Save Shein?
The beauty brand Sheglam has ambitions to become as big as its fast-fashion parent, if not bigger. Just don’t call it a ‘dupe’ brand.
How to Take Sustainability Marketing Viral
Outerwear brand Arc’teryx piggybacked off a recent episode of the viral video series ‘Subway Takes’ to promote its latest circular design.
Did Shein Pass Its IPO Test?
The ultra-fast fashion retailer closed its first day of trading flat as investors weigh slowing growth and mounting challenges to its business model.
Shein Comes to Market… Finally
The retailer begins trading in Hong Kong at a valuation of about $26 billion, a quarter of the nearly $100 billion it commanded at its 2022 peak. What happened to fast fashion’s former darling?
Opinion: Shein’s IPO Has Only One Winner
Shein spent years trying to distance itself from China, only to discover that the supply chain underpinning its success was the one thing it couldn’t leave behind. That very ecosystem now appears to be the main beneficiary of a long, tortuous listing writes Bloomberg’s Juliana Liu.
Why Small Brands Are Unhappy About the EU’s Newest Regulation
Owners of small businesses have taken to social media to complain about a new EU packaging rule they say creates costs and complexities they aren't equipped to handle. Here's what you need to know about it.
Shein’s IPO Won’t Mask Its Sustainability Challenges
The company has tried to address ESG concerns that have triggered regulatory investigations and fines in several countries, but many of those challenges remain and could weigh it down even after its market debut.