The Reformation
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Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.
Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
Sustainable Fashion’s New Marketing Angle Is All About Wellness
As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.
Sustainable Fashion’s New Marketing Angle Is All About Wellness
As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.
Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.
Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.