On
Global sportswear brand On, was co-founded by former Swiss Ironman champion Olivier Bernhard alongside David Allemann & Caspar Coppetti. Headquartered in Zurich, Switzerland, the brand produces clothing tailored to a range of sporting activities and performance-focused footwear.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
This Week: How Far Does the Power of Brand Go?
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
This Week: How Far Does the Power of Brand Go?
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Why Hoka Is Slowing and On Keeps Growing
The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.
Why Hoka Is Slowing and On Keeps Growing
The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.
What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
The BoF Podcast | How Skims and On Create Cultural Relevance
Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.
The BoF Podcast | How Skims and On Create Cultural Relevance
Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.