Global sportswear brand On, was co-founded by former Swiss Ironman champion Olivier Bernhard alongside David Allemann & Caspar Coppetti. Headquartered in Zurich, Switzerland, the brand produces clothing tailored to a range of sporting activities and performance-focused footwear.
Chief Commercial Officer
Chief Design Officer
Chief Digital Officer
Chief Marketing Officer
Chief Product Officer
Chief Technology Officer
Chief Communications Officer
BoF 500
Founder and Co-CEO
Founder and Co-CEO
Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities.
Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.
We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in product design – it all comes together to deliver on our mission: To Ignite the Human Spirit Through Movement.
At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.
Zurich
Zurich
Indonesia
Zurich
New York, NY, USA
Zurich
Zurich
BoF sits down with three employees from the sportswear company — the chief marketing officer, global head of design and accessories team lead — to learn how On fosters creative talent across its business, boosted by cross-team collaboration and mentorship.
Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
The beleaguered sportswear giant is hoping its Alphafly 4 model will bring some added shine to one of the few bright spots in its portfolio: its running category.
Kylian Mbappé had it all at Nike. But in a new world order where superstar athletes wield more cultural influence than brands, that simply wasn’t enough to retain him, writes Daniel-Yaw Miller.
Not only has On announced its expansion into football, but it did so while snatching the best footballer in the world away from Nike.
The push into football, fronted by superstar Kylian Mbappé, could provide a new growth avenue for the Swiss sportswear label.
Consumers are feeling the pressure of inflation, high gas prices and economic uncertainty this back-to-school season. But they’re still spending on fashion — when brands can prove they’re worth the money.
The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.
Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
