Global sportswear brand On, was co-founded by former Swiss Ironman champion Olivier Bernhard alongside David Allemann & Caspar Coppetti. Headquartered in Zurich, Switzerland, the brand produces clothing tailored to a range of sporting activities and performance-focused footwear.
Chief Commercial Officer
Chief Design Officer
Chief Digital Officer
Chief Marketing Officer
Chief Product Officer
Chief Technology Officer
Chief Communications Officer
BoF 500
Founder and Co-CEO
Founder and Co-CEO
Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities.
Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.
We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in product design – it all comes together to deliver on our mission: To Ignite the Human Spirit Through Movement.
At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.
Rio
Rio
London
Zurich
Berlin; London; Zurich
Zurich
New York City
BoF sits down with three employees from the sportswear company — the chief marketing officer, global head of design and accessories team lead — to learn how On fosters creative talent across its business, boosted by cross-team collaboration and mentorship.
Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.
Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
