Louis Vuitton
Luxury Makes Gains Despite Chaos
The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.
The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.
As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.
Positive Trading Updates Help Lift Luxury
Good news on current trading has caused the Savigny Luxury Index to bounce back this month.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
Will Covid-19 Change Fashion Shows Forever?
After the cancellation of this season’s traditional men’s fashion week in Paris, Virgil Abloh’s recent Louis Vuitton outing in Shanghai offered a savvy template for how to stage a fashion show in a world reshaped by globalisation, the internet and coronavirus. What does it mean for fashion week?
Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Is Fashion Going Back to Normal?
The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.