Louis Vuitton
VOICES 2020: How Technology Is Shaping Culture and Consumption
Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.
Will Success Spoil Diet Prada?
The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.
Silver Deer: Mexico’s Men's Style Pioneer
MEXICO CITY, Mexico — Robert Hirsh, a Canadian investment banker, founded Silver Deer after spotting the opportunity for a menswear multi-brand
Elizaveta Porodina’s Journey From Clinical Psychology to Fashion Photography
Porodina, whose painterly images have caught the attention of Louis Vuitton and Carolina Herrera, on her unorthodox route into the industry.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
US Retailers Secure Stores as Worries About Election Unrest Mount
As security experts warn that the US presidential election could spark renewed civil unrest, stores in major cities like Chicago remain boarded up following on from Black Lives Matter protests during the spring and summer.
How Did LVMH Fashion Get Back to Double-Digit Growth Already?
The answer has a lot to do with Louis Vuitton, Dior and the Chinese market. BoF breaks down the key factors behind the rebound.
Which Brands Resonated Most in China This Fashion Month?
This season, labels relied on a variety of tactics to activate the world’s largest luxury market.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
At Louis Vuitton, Between Masculine and Feminine
While not particularly convincing in conceptual terms, the collection was well suited to real life, making for one of Nicolas Ghesquière’s strongest outings for the French megabrand.