Louis Vuitton
Luxury Brands Face Uncertain Future in Latin America
New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
Luxury’s Inequality Problem
The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Power Moves | Ferragamo Names Executive Deputy Chairman, Louis Vuitton Appoints Director of Women’s Fashion Leather Goods
This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?
Why Luxury Brands Are Raising Prices in a Pandemic
Top-tier brands like Chanel and Louis Vuitton are hiking prices in what looks like a bid to pad margins, cushion the impact of lower sales volumes and capitalise on the China rebound.
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?