Louis Vuitton
Why Luxury Brands Are Raising Prices in a Pandemic
Top-tier brands like Chanel and Louis Vuitton are hiking prices in what looks like a bid to pad margins, cushion the impact of lower sales volumes and capitalise on the China rebound.
Why Luxury Brands Are Raising Prices in a Pandemic
Top-tier brands like Chanel and Louis Vuitton are hiking prices in what looks like a bid to pad margins, cushion the impact of lower sales volumes and capitalise on the China rebound.
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Op-Ed | The Future of Luxury in 4 Trends
The post-virus luxury sector will be shaped by the acceleration of four existing trends, writes Erwan Rambourg.
Op-Ed | The Future of Luxury in 4 Trends
The post-virus luxury sector will be shaped by the acceleration of four existing trends, writes Erwan Rambourg.
Luxury Stores Test the Water in a Paris Devoid of Tourists
Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.
Luxury Stores Test the Water in a Paris Devoid of Tourists
Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
Bernard Arnault Plans for LVMH Rebound
Historically, Europe’s richest man has made a career out of investing through downturns when his competitors were too weakened or too skittish to forge ahead. Even though his net worth has dwindled more than $30 billion during the crisis, his luxury conglomerate LVMH is going ahead with much of its spending plans.
Bernard Arnault Plans for LVMH Rebound
Historically, Europe’s richest man has made a career out of investing through downturns when his competitors were too weakened or too skittish to forge ahead. Even though his net worth has dwindled more than $30 billion during the crisis, his luxury conglomerate LVMH is going ahead with much of its spending plans.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
Can Fashion Cash In on the Animal Crossing Craze?
The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.
Can Fashion Cash In on the Animal Crossing Craze?
The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.