Louis Vuitton
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Louis Vuitton Reopens Ready-to-Wear Atelier to Make Hospital Gowns
Chief Executive Michael Burke tells BoF about the effect of the pandemic shutdown on the business and the beginning of a return to normal in China.
Louis Vuitton Reopens Ready-to-Wear Atelier to Make Hospital Gowns
Chief Executive Michael Burke tells BoF about the effect of the pandemic shutdown on the business and the beginning of a return to normal in China.
For Luxury, an Acceleration of the Inevitable
Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.
For Luxury, an Acceleration of the Inevitable
Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
The End of the (Fashion) World as We Know It
If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.
The End of the (Fashion) World as We Know It
If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.
The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
For Fine Jewellery, Bigger Stones Are Better
High jewellery brands are increasingly obsessed with headline-making giant stones. But are they good for more than marketing?
For Fine Jewellery, Bigger Stones Are Better
High jewellery brands are increasingly obsessed with headline-making giant stones. But are they good for more than marketing?
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.
Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.