Louis Vuitton
Op-Ed | The Future of Luxury in 4 Trends
The post-virus luxury sector will be shaped by the acceleration of four existing trends, writes Erwan Rambourg.
Luxury Stores Test the Water in a Paris Devoid of Tourists
Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
Bernard Arnault Plans for LVMH Rebound
Historically, Europe’s richest man has made a career out of investing through downturns when his competitors were too weakened or too skittish to forge ahead. Even though his net worth has dwindled more than $30 billion during the crisis, his luxury conglomerate LVMH is going ahead with much of its spending plans.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
Can Fashion Cash In on the Animal Crossing Craze?
The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Louis Vuitton Reopens Ready-to-Wear Atelier to Make Hospital Gowns
Chief Executive Michael Burke tells BoF about the effect of the pandemic shutdown on the business and the beginning of a return to normal in China.