Louis Vuitton
For Luxury, an Acceleration of the Inevitable
Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
The End of the (Fashion) World as We Know It
If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.
The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
For Fine Jewellery, Bigger Stones Are Better
High jewellery brands are increasingly obsessed with headline-making giant stones. But are they good for more than marketing?
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.
Louis Vuitton’s Time Machine
Nicolas Ghesquière delivered a clash of styles from far-flung eras, but too much control on the catwalk dampened what was a brilliant intuition.
Luxury Braces for $43 Billion in Losses as Coronavirus Panic Goes Global
The tragedy’s effects are rippling across the industry, from front rows to travel retail.