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Latest News & Analysis
Luxury

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain

A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.

Luxury

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain

A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.


Global Markets

Opinion: China’s Luxury Setback Leaves Brands Reliant on the US

A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.

Global Markets

Opinion: China’s Luxury Setback Leaves Brands Reliant on the US

A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.


Global Markets

Selling Love in China: How Qixi Marketing Strategies Are Shifting

As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.

Global Markets

Selling Love in China: How Qixi Marketing Strategies Are Shifting

As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.


Beauty

The Value of a Louis Vuitton Lipstick

This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.

Beauty

The Value of a Louis Vuitton Lipstick

This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.


Luxury

LVMH Fashion Sales Rise 1% as Dior Turns Corner

Sales at the group’s fashion and leather goods unit returned to organic growth after a two-year slump, with Dior back in positive territory a year into a creative reset piloted by Jonathan Anderson. Group sales rose 3 percent.

Luxury

LVMH Fashion Sales Rise 1% as Dior Turns Corner

Sales at the group’s fashion and leather goods unit returned to organic growth after a two-year slump, with Dior back in positive territory a year into a creative reset piloted by Jonathan Anderson. Group sales rose 3 percent.


Workplace & Talent

The Most Desirable Fashion Companies to Work for in 2026

Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.

Workplace & Talent

The Most Desirable Fashion Companies to Work for in 2026

Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.


Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


Luxury

Opinion: Can Erling Haaland’s $50,000 Hermès Man Bags Help Rescue Luxury?

Luxury companies need to adjust their strategies to tempt more men to buy handbags, Bloomberg’s Andrea Felsted writes.

Luxury

Opinion: Can Erling Haaland’s $50,000 Hermès Man Bags Help Rescue Luxury?

Luxury companies need to adjust their strategies to tempt more men to buy handbags, Bloomberg’s Andrea Felsted writes.


Luxury

Opinion: LVMH Needs to Beware China’s Luxury Minefield

The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.

Luxury

Opinion: LVMH Needs to Beware China’s Luxury Minefield

The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.


Luxury

Opinion: How Not to Manage Succession at LVMH

The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.

Luxury

Opinion: How Not to Manage Succession at LVMH

The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.