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Louis Vuitton Loses Sales in China After Fight With Local Tea Chain
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.

Opinion: China’s Luxury Setback Leaves Brands Reliant on the US
A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.

Opinion: China’s Luxury Setback Leaves Brands Reliant on the US
A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.

Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.

Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.

The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.

The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.

LVMH Fashion Sales Rise 1% as Dior Turns Corner
Sales at the group’s fashion and leather goods unit returned to organic growth after a two-year slump, with Dior back in positive territory a year into a creative reset piloted by Jonathan Anderson. Group sales rose 3 percent.

LVMH Fashion Sales Rise 1% as Dior Turns Corner
Sales at the group’s fashion and leather goods unit returned to organic growth after a two-year slump, with Dior back in positive territory a year into a creative reset piloted by Jonathan Anderson. Group sales rose 3 percent.

The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.

The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.

The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

Opinion: Can Erling Haaland’s $50,000 Hermès Man Bags Help Rescue Luxury?
Luxury companies need to adjust their strategies to tempt more men to buy handbags, Bloomberg’s Andrea Felsted writes.

Opinion: Can Erling Haaland’s $50,000 Hermès Man Bags Help Rescue Luxury?
Luxury companies need to adjust their strategies to tempt more men to buy handbags, Bloomberg’s Andrea Felsted writes.

Opinion: LVMH Needs to Beware China’s Luxury Minefield
The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.

Opinion: LVMH Needs to Beware China’s Luxury Minefield
The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.

Opinion: How Not to Manage Succession at LVMH
The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.

Opinion: How Not to Manage Succession at LVMH
The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.