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Opinion: LVMH’s Struggles Are a Bad Look for Luxury
For LVMH and big bling to return to a more encouraging trajectory, China needs to show signs of improvement, writes Bloomberg’s Andrea Felsted.

LVMH Fashion Sales Slip on China Weakness, Dimming Recovery Hopes
A decline in fashion and leather goods sales underscores the industry’s struggle to reignite shopper enthusiasm.

Inside the Experience-Led Strategy Behind Saadiyat Grove
Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of Aldar Development, about the strategic vision behind the project.

Complexity or Cleverness in Paris
Sacai showed that complicated fashion can work. But technical innovation doesn’t always add up to a convincing vision, Angelo Flaccavento writes, also reporting from Louis Vuitton, Loewe and Jean Paul Gaultier.

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.

Opinion: China’s Luxury Setback Leaves Brands Reliant on the US
A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.

Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.

The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.

LVMH Fashion Sales Rise 1% as Dior Turns Corner
Sales at the group’s fashion and leather goods unit returned to organic growth after a two-year slump, with Dior back in positive territory a year into a creative reset piloted by Jonathan Anderson. Group sales rose 3 percent.

The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.