Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.
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How to Make Customer Interactions More Meaningful at Scale
At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and Klaviyo to discuss the urgency to drive loyalty in a fragmented market.
The Lessons for Fashion in Sydney Sweeney’s Latest Ad Controversy
As fashion dives deeper into sports, it can find valuable takeaways in the backlash against Sydney Sweeney’s controversial new ad, which is drawing criticism from Olympic athletes.
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Fashion’s Quest For Clarity
During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
The Great Fashion Reset | Is Fashion Failing Emerging Designers?
The industry is producing fewer emerging designer success stories, putting its pipeline of creative innovation at risk.
At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.
L’Oréal Invests in Jacquemus, Inks Beauty Deal
The cosmetics giant has taken a minority stake in the buzzy French brand as part of a long-term beauty partnership.